World-building as a creative ethos came from my childhood love for games, which evolved from a love of books and the written word - the stories they told and the worlds they created.
Now, that same magic fuels my creative philosophy. A two step process beginning with the vision statement, I follow it through using the principles of world-building to pinpoint moments of wonder, resulting in a campaign or experience that resonates with the audience.
As a full-blooded creative, my experience lies in campaign strategy, creative conceptualisation, copywriting, art direction, and design. I love creating worlds and I’d love to build yours.
Drop me an email, and let’s build something extraordinary together.