IG:
Brand Awareness Campaign
The Brief:
Through a targeted short-form video campaign, IG aimed to penetrate Singapore's consumer trading market and secure top-of-mind positioning.
Don’t Risk It With The Wrong Tools.
When it comes to trading, having the right tools at the right time makes all the difference in the world. Don’t risk it. Choose wisely, choose IG.
Copywriting work during my time at Paradox Media.
Copywriter: Samantha Foo
Designer: Ivy Lee
Art Director: JX Cheng
Creative Director: Lynn Ho