Canon Asia:
EOS R7 Launch

The Brief:
For the launch of their best ever wildlife photography DSLR yet, Canon wanted to highlight its powerful Animal Detection AutoFocus capability.

Instinct Takes Us Closer.

They called it the Raptor. For its instinct that drives it - power, precision, and agility - the ultimate chase for the ultimate shot.

Copywriting work during my time at Paradox Media.
Copywriter: Samantha Foo
Art Director: JX Cheng
Creative Director: Lynn Ho

Previous

Synapxe: Brand Launch & Exhibition
Next

IG: Don't Risk It With The Wrong Tools