United Women Singapore:
Gala 2024
The Brief:
Craft the event identity for UWS 2024 Gala.
UWS aims to “lay the foundation of an equitable world to empower the next generation of women and girls.” In order to inspire the next generation of leaders, it is imperative that we look back to the past - the mentors, changemakers, and visionaries that have come before us. As it is only from the lessons of the past do we have the tools and abilities to navigate the future.
Key Visual Rationale:
Birds in flight are often used to symbolise freedom - or in this case, empowerment - and we use this metaphor as the anchor of our design motif. Instead of a cage, our birds take flight from a beautiful garden; a place where the seeds of a new future are planted, where the dreams of bright young talents are nurtured. At the UWS Gala 2024, the time has come for us to realise our common united goal.
Keeping in mind the black-tie tone of the night-time event, the key visual adopts an elegant atmosphere through the colour palette. Dark dreamy tones are mixed with textures of gold and white. Fluid shapes convey movement, angled towards a singular focal point. A brilliant golden orb commands attention in centre, drawing the viewer’s eye to the theme of the night, delivering the message: Dreams in Unison.
Creative work during my time at GPJ Singapore.
Creative: Samantha Foo
Senior Strategist: Nina Loh