Synapxe:
Brand Launch & Exhibition
The Brief:
For their 50th anniversary, Singapore's leading healthtech agency, IHiS, rebranded to Synapxe. Our task was to create a momentous event featuring an interactive launch moment alongside a legacy exhibition showcasing their significant milestones.
Syncing Up for Launch:
The brand launch had two challenges:
One, with a new leader at the forefront, Synapxe wanted a showcase of a new era of leadership.
Two, the legacy of IHiS was built on the efforts of their employees; the launch moment needed to have participatory element from them as well.
IHis rebranded to Synapxe with a new brand slogan: to inspire tomorrow’s health. It was their new leadership’s vision and a mission statement for their employees - a collaborative statement for the future of HealthTech.
The Creative Idea:
So we made the launch a collaborative effort: The letters of the mission statement were hidden within the audience seats. Employees were tasked with bringing them to the leadership on the stage, within a time limit. When all the letters were assembled, the new identity was revealed to great reception.
Creative work during my time at amc asia!.
Creative Lead: Samantha Foo
Creative Director: Ewan Samad